Privacy Policy

Please read our Privacy Policy below, which applies to the Web site for WBNS-10TV, Inc. (the “Web Site”).

This Privacy Policy applies to (a) all users of the Web Site; (b) consumers who provide us with information in connection with their use of the Web Site and/or any features/functions offered thereby. This Policy describes our collection and use of users’ personal information (for example, information that identifies a specific person, such as full name, street address, telephone number, e-mail address, or credit card number) where that information is not otherwise made publicly available on the Web Site and associated online services. It also describes generally our practices for handling non-personal information collected from you in the aggregate (for example, information on interests, demographics and site usage), or from a third party to the extent such information is associated with a particular device, user or user account.

By accessing and/or continuing to access the Web Site, you agree to be bound by this Privacy Policy.



We collect information as part of operating our Web site and services. We respect the privacy of Web visitors, and we do not sell personally identifiable information about the users of our services, including the e-mail addresses, names, street addresses, phone numbers or interests information. We may share, however, information with providers, vendors, or business partners involved in the operating of our Web site and/or services.

Personal information.

Home phone numbers. We may ask for your home phone number for identification purposes in conjunction with providing certain services, promotions, contests, etc. via the Web Site. Absent your express consent, however, we will use your phone number solely for this purpose and will not use it to telemarket.

E-mail addresses. If you provide your e-mail address to us as part of any interaction with the Web Site, you will periodically receive promotional e-mail messages about services offered by our Web sites and associated companies, and third-party marketers on the Web. These promotions will be tailored to the interest categories you have indicated and are controlled by us. Your identity will not be revealed to an unaffiliated third-party marketer unless you respond directly to the marketer’s offer and provide your information.

E-mail opt-out process. You may “opt out” of receiving e-mail promotional offers.

Information you share when you participate in Web-Site activities such as contests and reader or viewer feedback. If you wish to engage in these activities, we will ask you to register and provide your personal information. Unless you opt in during registration to receive e-mailings from us or consent to share your personal information with others, we will not use your information for any other activity.

Information you share for user-generated content and public activities. We may offer you opportunities to engage in public activities. “Public activities” are any actions you take online that are designed to be visible to other users, including comments, recommendations, reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public and may be used by us for online and offline promotional or commercial uses in any and all media. If you choose to engage in public activities, you should be aware that any personal information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums, and we have no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities.

When you share or recommend (with or without adding your own comments) any of our content on your Facebook profile, that action is governed by the Facebook Privacy Policy. We do not track or store a record of those comments or actions.

If you have registered for an account with the Web Site, we will track and aggregate your public activities. By choosing to participate in public activities, you are electing to share and display such public activities via the Web Site. Also, public activities may be included in RSS feeds, APIs and made available to other Web sites via other formats. As a result, your public activities may appear on other Web sites, blogs, or feeds. Keep in mind that we are not responsible for any personal information you choose to make public via your public activities, and you agree that such sharing will be deemed to have been done by you, not any of the above Web sites.

E-mail to our staff members and departments. If you choose to interact with any of our staff members or departments, our staff members have broad discretion as to the handling of mail sent to their individual accounts. WBNS 10-TV reserves the right to track or record such correspondence when circumstances warrant. Electronic mail sent to departments within our company is handled at the department's discretion. We do not have a policy of sharing contents of e-mail with any other entities. However, we reserve the right to disclose such correspondence as necessary to protect the company’s legal interests.

Advertising submissions. Personal information provided with online advertising submissions is used only for verification and billing purposes.

Credit-card purchasing. If you make a credit-card purchase from the Web Site, we are committed to making your credit-card purchase as secure as possible, and to ensuring your privacy. Before you make a purchase from the Web Site, please read the following:

  • To process your order, we need to know your name, e-mail address, billing address, credit card number and expiration date, and telephone number.
  • The e-mail address and the password you choose will become your “identifier” – we will use it to process and fulfill your order and to welcome you back to the site for future purchases. If you choose to receive future promotional notices from the Web Site, we will save your e-mail address for that purpose. If you choose not to receive future e-mail notices, we will not use your information for anything other than to process your order. Your telephone number is needed in case we are unable to notify you by e-mail of any questions about your order.
  • Personal information you provide us is solely the property of the Web Site and is stored on a separate, secured server that is accessible only to authorized personnel. We do not track individual behavior of our customers while they are making credit-card purchases. We will record only aggregate numbers of products purchased and general traffic patterns on the site; that information will be used only to help us continue to improve. It will not be shared with any other parties.
  • Secure Sockets Layer (SSL) technology is used to encrypt and protect your credit-card account information, and transactions are carried out on a secure server (please be sure that your own Web browser, such as Netscape or Explorer, is able to handle secure transactions). Products are billed to your account when they are shipped or electronically delivered.
  • By ordering from any of our Web sites, you consent to terms of this Privacy Policy.


Non-personal information.

Advertising network information. Google is an ad network partner that displays ads on the Web Site. To improve your ad experience on the Web Site and elsewhere on the Internet, we may send non-personal information to Google based on your browser’s activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Google also may use information regarding its own users to select which ads to display. Click here to learn more about Google’s ad practices, including how to opt out of using anonymous information to select which ads to show you.

Yahoo! is another ad network partner that displays ads on To improve your ad experience on and elsewhere on the Internet, we may send non-personal information to Yahoo! based on your browser's activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Yahoo! also may use information regarding its own users to select which ads to display. Click here to learn more about Yahoo!'s ad practices, including how to opt out of using anonymous information to select which ads to show you.

BlueKai is a data partner that helps us target relevant ads to our Web Site users. BlueKai collects non-personally identifiable information regarding offline collected attributes and digital usage patterns of users of mobile devices and computers. The information is combined together with other non-personally identifiable information that is obtained from third parties in order to influence which types of marketing messages and other content are displayed to users as “Preference Data.” BlueKai uses non-personally identifiable means, including “cookies,” “pixel tags,” and in some instances, statistical ID’s, to collect and store Preference Data. Click here (link to: to learn more about BlueKai’s data collection practices.

Information on Web traffic. When visitors come to the Web Site, we use standard Web server log files to collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were “clicked.” Collecting such information involves the logging of IP addresses, and operating system and browser software used by each visitor to the Web Site.

This non-personally identifiable information is used only in the aggregate – to identify the most popular areas of our Web Site, or determine the effectiveness of our promotional activities, for example. We may disclose some of this aggregated, non-personally identifiable information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements. Your usage on our site is not revealed to third parties.

Cookies. For the same purposes, we use “cookies” – small text files placed on your computer’s hard drive – to help us determine the type of content and sites to which you link, the length of time you spend at any particular area of the Web Site, and your usage of our services offered via the Web Site. Cookies also tell us which advertising you have seen on the Web Sites. At certain times, we may use outside advertising companies to display advertisements on the Web Site that may contain cookies (“banner ads”). These banner ads collect information stored by the advertising company, and we do not have access to this information.

Essentially, cookies are your identification cards for our computers, or servers, that placed them there. Cookies are read only by the server that placed them, and are unable to execute any code or virus. Cookies allow us to serve you better and more efficiently, and to personalize your experience at the Web Site. Nevertheless, you are able to control how and whether cookies will be accepted by your Web browser. For more information on how to do so, please refer to the documentation accompanying your browser.


As a courtesy to our users, the Web Site may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Some the services offered by the Web Site are co-branded with another company, or partner. If you register to or use such a service, both our Privacy Policy and the partner’s privacy statement may be displayed. If so, both we and the partner will receive the information you provide.



Children’s Online Privacy Protection Act. We feel strongly about protecting the privacy of children. We do not knowingly collect personally identifiable information from children (defined herein as minors younger than 13 years of age) without obtaining parental consent. Before registering for an account to use the services of our Web sites, we ask that all minors have their parents read our Privacy Policy. Before and during the registration process, we encourage all minors to include a parent or guardian in the process.

We further encourage children to involve their parents in any interactive activity they participate in online. The Web Site is a general-audience Web site, and it may occasionally contain content that is directed to children under 13. Any such content is made available to all users without registration. While no personal identifying information is collected from the unregistered users of any such area of the Web Site, aggregated general information is collected from unregistered users of these areas and is used only for aggregate analysis.

Otherwise, the Web Site require users to register and give us personally identifiable information – name, address, age, and e-mail address – in order to gain access to the site. In compliance with the Children’s Online Privacy Protection Act, we will not knowingly allow persons under the age of 13 to register as users. If our Web Site operators later learn that any registered user is under the age of 13, we will take appropriate steps to remove the user information from our databases and we will restrict the user from future access to the Web Site.