Jon Eplin and his wife Kim worked in accounting and finance. Jon hated shaving. Yes, shaving. This mundane, every day, chore would push Jon to pursue alternative methods of tackling his most dreaded daily routine. What started with one crock pot making soap in his kitchen quickly became a wonderfully obsessive hobby that outgrew the home. Add some fancy labels and a big splash of color, and you have the industry rejuvenating company now known as Dr. Jon's Shaving Soap Co.